PS FASHION WEEK
The next PS Fashion Week event is scheduled for, October 26th 2019. #PSFW2019
Palm Springs Fashion Week (Festival Activation) April 2019 was an epic event. We would like to thank of our sponsors, brands, designers, and models, that made all of this possible. Get ready for some major announcements for the October S/S Show. #PSFW2020
Influencers at PSFW
A lot of people are interested in the influencers — the clothes they’re wearing, the music they're listening to, what their hair looks like,” says Carol Han, a partner at digital and social media agency CA Creative. “There’s a huge group of people that are paying attention to what’s happening at the festival, even though they’re not physically present.”
PAST Musical Performances at PSFW
Featured Artist: Ashley Brinton
There’s a new pop teen queen on the scene, and she goes by Ashley Brinton.
Born and raised in Florida, and currently residing in Los Angeles, Ashley has been performing since she was only 7-years old. Now at age 17, this one-to-watch popstar has been writing and recording her very own music with Grammy Award winning producer Cory Rooney (Jennifer Lopez, Michael Jackson, Marc Anthony, Mariah Carey, Beyoncé), while working on an original sound and style that is fresh, bold and truly reflects who she is.
Just following her 2018 launch of “Trouble” which charted at #38 on the Billboard dance charts, Ashley Brinton recently released a new dance song, “Say the Word.” The song debuted a whole new side to the pop singer. A side that is confident, independent and brave…an evolution from her previous teen-geared hits.
Brinton attributes this evolution to finally knowing just who she is as an artist and as a person. Brinton says, “When I was younger I was writing songs where I didn’t know who I was, so that reflected on my music. I knew that I loved writing about relationships, but this song changes in the sense that I know that I’m happy being strong and independent and I know now that I don’t need to rely on anyone else except for myself.”
“Festivals are huge moments in the cultural calendar,” agrees Deborah Yeh, senior vice president of marketing at Sephora. “[They’ve become] to fashion and beauty brands what the Super Bowl is to other consumer product categories.” To tap the marketing opportunity presented by festivals, fashion brands are rolling out interactive experiences inside the festival grounds, as well as off-site, digital influencer-driven events, to create content that engages both festival-goers and the audience watching from home. - Business of Fashion
We have been honored to host some of the most interesting and innovative influencers in Fashion. Some 78 percent of brands implemented influencer marketing campaigns in 2017, up from 65 percent the previous year, according to a survey of 600 fashion industry professionals in Europe and the US by the data analytics provider Launchmetrics.
According to Brandweek Magazine, Brands raised their budgets for influencer campaigns by between 3 and 6 percent last year. Over $2 billion was spent on influencer marketing overall, with fashion and beauty accounting for at least 40 percent. Product launches and event installations are the most popular uses.
We believe PS Fashion Week is becoming the fashion mecca of influencer marketing.