PS FASHION WEEK
PS Fashion Week, April 11-13th 2019. #PSFW2019
Palm Springs will never be the same after the launch of Palm Springs Fashion Week. 2019 is the year Resort fashion and swimwear finally gets onto the catwalk in an epic way.
A 100 foot runway over the Chiki Pool at the Riviera, get ready to be blown away.
A lot of people are interested in the influencers — the clothes they’re wearing, the music they're listening to, what their hair looks like,” says Carol Han, a partner at digital and social media agency CA Creative. “There’s a huge group of people that are paying attention to what’s happening at the festival, even though they’re not physically present.”
Musical Performances at PSFW
Saturday April 13th
Featured Artist: Jaira Burns
Burns released her first single "Ugly" on June 16, 2017. The single received positive attention from critics, with Mike Wass of Idolator writing that Burns and the song had "serious pop pedigree." The single was featured in a commercial for Beats Electronics and Balmain headphone collaboration starring Kylie Jenner. She released her second single titled "Burn Slow" on August 11, 2017. It serves as the title track for Burn's debut extended play. She released "High Rollin" on October 20, 2017. The second single from Burn Slow, "Okokok", was released on March 9, 2018. "Sugarcoat" was released on May 11, 2018, as Burns' fifth single and the third from her debut extended play Burn Slow. The fourth and final single from Burn Slow, "Low Key In Love" was released on June 15, 2018. She released her first extended play, Burn Slow, on July 27, 2018. She featured on the single "Everyone Else" by Demo Taped, which was released on September 14, 2018. Burns collaborated with (G)I-dle and Madison Beer as the group K/DA for the single "Pop/Stars".
Friday April 12
Featured Artist: Ashley Brinton
There’s a new pop teen queen on the scene, and she goes by Ashley Brinton.
Born and raised in Florida, and currently residing in Los Angeles, Ashley has been performing since she was only 7-years old. Now at age 17, this one-to-watch popstar has been writing and recording her very own music with Grammy Award winning producer Cory Rooney (Jennifer Lopez, Michael Jackson, Marc Anthony, Mariah Carey, Beyoncé), while working on an original sound and style that is fresh, bold and truly reflects who she is.
Just following her 2018 launch of “Trouble” which charted at #38 on the Billboard dance charts, Ashley Brinton recently released a new dance song, “Say the Word.” The song debuted a whole new side to the pop singer. A side that is confident, independent and brave…an evolution from her previous teen-geared hits.
Brinton attributes this evolution to finally knowing just who she is as an artist and as a person. Brinton says, “When I was younger I was writing songs where I didn’t know who I was, so that reflected on my music. I knew that I loved writing about relationships, but this song changes in the sense that I know that I’m happy being strong and independent and I know now that I don’t need to rely on anyone else except for myself.”
Featured Artist: Vali
Born and raised in NYC, I was birthed by a classical musician and a jazz/classical conductor. Composing music and playing the piano since I was three years old, I studied music and theater in Manhattan, I sang with the Trans- Siberian orchestra and Steven Tyler until I moved to LA to pursue a solo artist career. After signing with Rostrum Records and helping write for other artists, I’ve learned how to do this for myself. A fusion of dance, soul, pop and retro sounds I like to call it “Ratchet Disco”, as it truly represents my heart beat. I’m now working with world-renown Creative Director, Choreographer and Creator of the Stars Laurieann Gibson. Fresh off charting on the BILLBOARD Dance/ Club chart #8 “Ain’t No Friend of Mine”, I am ready ready to independently release my new project MAGICA.
MAGICA is a 6 song playlist infused with a retro-electronic-disco-pop sound, inspired by love and freedom. MAGICA is a feeling. It’s a place you arrive to when you’re just being you, going where ever you want to go, and falling deeply in love with yourself. A journey through sex, dance, music, love, body and soul; MAGICA will inspire you to reach your highest being.
PS FASHION WEEK
“Festivals are huge moments in the cultural calendar,” agrees Deborah Yeh, senior vice president of marketing at Sephora. “[They’ve become] to fashion and beauty brands what the Super Bowl is to other consumer product categories.” To tap the marketing opportunity presented by festivals, fashion brands are rolling out interactive experiences inside the festival grounds, as well as off-site, digital influencer-driven events, to create content that engages both festival-goers and the audience watching from home. - Business of Fashion
We will be honored to host some of the most interesting and innovative influencers in Fashion. Some 78 percent of brands implemented influencer marketing campaigns in 2017, up from 65 percent the previous year, according to a survey of 600 fashion industry professionals in Europe and the US by the data analytics provider Launchmetrics.
According to Brandweek Magazine, Brands raised their budgets for influencer campaigns by between 3 and 6 percent last year. Over $2 billion was spent on influencer marketing overall, with fashion and beauty accounting for at least 40 percent. Product launches and event installations are the most popular uses.
We believe PS Fashion Week will become the fashion mecca of influencer marketing.
The Riviera Palm Springs is an iconic alluring oasis set in the heart of the Uptown Design District, where local chef-owned restaurants, artists, and eclectic visionaries reside. The Riv embodies a unique historic footprint of old Hollywood's elite such as Frank Sinatra and Dean Martin with a cool retro vibe and midcentury flair that allows guests to live in the moment and celebrate the past.
PS Fashion Week is taking over the entire Chiki Pool and turning it into massive fashionista social influencer celebrity spectacle.